CONTENT MARKETING
Your content is your brand. Own it.
Great content is the digital imprint of your brand’s charisma, and gives you the opportunity to make an impression before a single conversation starts. It is through digital content that small brands can make a big impact, and hold influence and consideration previously considered unfathomable.
Why consumers need high quality content more than ever
With so much data at their fingertips, consumers turn to the internet to learn more about their wants, needs and interests. Providing your key audience with high quality content is an extension of supply and demand that goes beyond a physical product or service.
But something else that is in demand is the content around courtyard landscaping and design, which is valuable to a consumer looking to discover more about your industry and book you in. By supplying them with the content and resources – as well as your portfolio and contact details – you’re establishing trust and expertise. That content piece you create around “Shade Plants for Modern Gardens” is a hit, and when utilised as part of your content strategy could see marketing CPA drop, while your lead volume rises.
Content designed to get you discovered
Google and Bing consider a huge range of elements before ranking your page on their search engines. Regardless of the recent changes to the algorithms, one thing is for sure: Pages that rank highly are full of high quality content.
SEO is an essential part of any online strategy, and acts as the cornerstone for not only organic traffic, but also as a springboard for creating content designed for your audience. At Catalyst Strategic, we see SEO keyword research as the prime beginnings for a content strategy that appeals to both the human eye, and the robot kind that assesses and ranks your website.
Search engines rely heavily on copy to establish rankings, but don’t be fooled into believing that it’s the only content type to make waves in your SEO. Image descriptions, file sizes and the correct embedding of videos can all positively or negatively impact your optimisation, so ensure your content is placed by the professionals.
Branded Content we provide
Copywriting
With a crack team of SEO and content professionals, your copywriting is in great hands. From optimised web copy, to lead capturing whitepapers and reports, we provide solutions for all brands amplifying their voice.
Graphic Design
Great design establishes your work as recognisable and instantly demands attention. If you need to make an impact and stand beyond your competition, your content needs to begin with a comprehensive branding identity that sweeps across your content library.
Videography
Well done videography can instantly uplift the reputation of even the most humble of start-ups. Executed well, with polished editing and branded attributes, videography with Catalyst Strategic ensures you have a timeless asset designed to impress.
Photography
Move beyond the white sheet and flash photography. Your brand deserves better. Our stable of lifestyle, product and event photographers ensures your brand is represented through incredible images, bringing to life your business and establishing your reputation.
Frequently Asked Questions
While AI and advanced tech sees computers reading images in the not-so-distant future, at present much of the data gleaned from your website by Search Engines is through copy. From on-page paragraphs like the one you’re reading here, through to nitty gritty elements like meta data and site maps, copy plays an important role in your SEO strategy.
Beyond SEO, your website is the ultimate business card and brochure combo for your brand. Using considered, strategic copy to convert audiences and increase interest is one of the most essential parts to any digital strategy.
To answer this, it’s essential to know what “working” means to you. Some examples of content making impact include:
- A distinct uptick in web traffic directly from a certain page or blog
- A flood of captured leads from your whitepaper
- Other credible sources (and sometimes even competitors!) linking back to your content
- Re-shares of your content by others on social media
Working with a Catalyst Strategic consultant is a great start to turning your content into a fully considered marketing strategy. We’ll work with you to identify when and where your content can be utilised, how to define the Call to Action for each piece, and how these can work together to take users on digital journeys. Start the conversation and reach out today.
Nobody knows your brand as intimately as you do. You’re a great source for the core values and ethos, and know on the dime what is and isn’t a part of the brand vision. With that said, you’re also likely to be an incredibly busy manager, ensuring the smooth flow of arms of the business beyond content.
Partnering with Catalyst Strategic to create content is allowing yourself the extra skill set and time you need in order to have high quality outcomes. We work alongside you and your team to take the pressure off, and apply our expertise where you need it the most.
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